{"id":1800,"date":"2025-06-23T18:38:56","date_gmt":"2025-06-23T15:38:56","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=1800"},"modified":"2025-06-30T18:29:47","modified_gmt":"2025-06-30T15:29:47","slug":"10-%d0%b8-11-%d0%b8%d1%8e%d0%bd%d1%8f-%d0%bf%d1%80%d0%be%d1%88%d0%b5%d0%bb-%d1%84%d0%be%d1%80%d1%83%d0%bc-%d0%ba%d0%be%d0%bd%d1%84%d0%b5%d1%80%d0%b5%d0%bd%d1%86%d0%b8%d1%8f-%d0%b1%d1%80%d0%b8","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/blog\/10-%d0%b8-11-%d0%b8%d1%8e%d0%bd%d1%8f-%d0%bf%d1%80%d0%be%d1%88%d0%b5%d0%bb-%d1%84%d0%be%d1%80%d1%83%d0%bc-%d0%ba%d0%be%d0%bd%d1%84%d0%b5%d1%80%d0%b5%d0%bd%d1%86%d0%b8%d1%8f-%d0%b1%d1%80%d0%b8\/","title":{"rendered":"10 \u0438 11 \u0438\u044e\u043d\u044f \u043f\u0440\u043e\u0448\u0435\u043b \u0444\u043e\u0440\u0443\u043c-\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f 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\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0438\u0433\u0440\u043e\u043a\u0438 \u0440\u044b\u043d\u043a\u0430 \u0441\u043e\u0431\u0440\u0430\u043b\u0438\u0441\u044c \u0434\u043b\u044f \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u044b\u0437\u043e\u0432\u043e\u0432 \u0438 \u043f\u043e\u0438\u0441\u043a\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"665\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-44-1024x665.jpg\" alt=\"\" class=\"wp-image-1804\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-44-1024x665.jpg 1024w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-44-300x195.jpg 300w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-44-768x499.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-44-2x1.jpg 2w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-44.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul><li>\u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u044c\u044e \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u0443\u043c\u0430 \u0441\u0442\u0430\u043b\u043e \u043d\u0430\u0447\u0430\u043b\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0435\u0434\u0438\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f advertising \u0434\u043e 2030 \u0433\u043e\u0434\u0430 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0441\u0444\u0435\u0440\u044b;<\/li><li>\u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u0440\u0443\u0433\u043b\u043e\u0433\u043e \u0441\u0442\u043e\u043b\u0430 \u00ab\u041a\u043e\u0434 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e: \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438\u00bb \u041c\u0430\u0440\u0438\u043d\u0430 \u0413\u0438\u0440\u043d\u044b\u043a, \u0431\u0440\u0435\u043d\u0434-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 RTBSape, \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0430\u0441\u044c \u0441\u0432\u043e\u0438\u043c\u0438 \u0438\u0434\u0435\u044f\u043c\u0438 \u0438 \u0432\u0438\u0434\u0435\u043d\u0438\u0435\u043c \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c\u0438 \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 Adspe\u0441tor, Hybrid, Zen Mobile, Media Instinct Group, \u0421\u0431\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 Otclick.<\/li><\/ul>\n\n\n\n<p>\u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u0442\u0430\u043b\u043e \u0432\u0430\u0436\u043d\u044b\u043c \u0448\u0430\u0433\u043e\u043c \u0432 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0438 \u0443\u0441\u0438\u043b\u0438\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432 \u0441 \u0446\u0435\u043b\u044c\u044e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab\u0424\u043e\u0440\u0443\u043c \u00ab\u0411\u0420\u0418\u0424\u00bb \u0441\u0442\u0430\u043b \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439 \u0434\u043b\u044f \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f. \u041c\u044b, \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430, \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0432\u0430\u0442\u044c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u041d\u0430\u0448\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u043e \u0438 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u2014 \u043a\u043b\u044e\u0447 \u043a \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e\u00bb<\/p><cite>\u041c\u0430\u0440\u0438\u043d\u0430 \u0413\u0438\u0440\u043d\u044b\u043a, \u0431\u0440\u0435\u043d\u0434-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 RTBSape<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-1024x683.jpg\" alt=\"\" class=\"wp-image-1802\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-1024x683.jpg 1024w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-300x200.jpg 300w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-768x512.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-2-1024x683.jpg\" alt=\"\" class=\"wp-image-1803\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-2-1024x683.jpg 1024w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-2-300x200.jpg 300w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-2-768x512.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-2-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/06\/photo_2025-06-20_15-30-21-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u0442\u0430\u043b\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0445\u0441\u044f \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044e \u0432\u043f\u0435\u0440\u0435\u0434, \u0441\u043e\u0437\u0434\u0430\u043b\u043e \u00ab\u0431\u0430\u0437\u0443\u00bb \u0434\u043b\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0438\u0433\u0440\u043e\u043a\u0438 \u0440\u044b\u043d\u043a\u0430 \u0441\u043e\u0431\u0440\u0430\u043b\u0438\u0441\u044c \u0434\u043b\u044f \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u044b\u0437\u043e\u0432\u043e\u0432 \u0438 \u043f\u043e\u0438\u0441\u043a\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432. \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u044c\u044e \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u0443\u043c\u0430 \u0441\u0442\u0430\u043b\u043e \u043d\u0430\u0447\u0430\u043b\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0435\u0434\u0438\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f advertising \u0434\u043e 2030 \u0433\u043e\u0434\u0430 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0441\u0444\u0435\u0440\u044b; \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u0440\u0443\u0433\u043b\u043e\u0433\u043e [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 \u0438 11 \u0438\u044e\u043d\u044f \u043f\u0440\u043e\u0448\u0435\u043b \u0444\u043e\u0440\u0443\u043c-\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f \u00ab\u0411\u0420\u0418\u0424\u00bb - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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