{"id":1806,"date":"2025-06-25T15:54:57","date_gmt":"2025-06-25T12:54:57","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=1806"},"modified":"2025-07-03T02:05:21","modified_gmt":"2025-07-02T23:05:21","slug":"rtbsape-%d0%b7%d0%b0%d0%bd%d1%8f%d0%bb%d0%b0-%d0%b4%d0%be%d1%81%d1%82%d0%be%d0%b9%d0%bd%d0%be%d0%b5-%d0%bc%d0%b5%d1%81%d1%82%d0%be-%d0%b2-%d1%80%d0%b5%d0%b9%d1%82%d0%b8%d0%bd%d0%b3%d0%b5-%d0%bb%d1%83","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/blog\/rtbsape-%d0%b7%d0%b0%d0%bd%d1%8f%d0%bb%d0%b0-%d0%b4%d0%be%d1%81%d1%82%d0%be%d0%b9%d0%bd%d0%be%d0%b5-%d0%bc%d0%b5%d1%81%d1%82%d0%be-%d0%b2-%d1%80%d0%b5%d0%b9%d1%82%d0%b8%d0%bd%d0%b3%d0%b5-%d0%bb%d1%83\/","title":{"rendered":"RTBSape \u0437\u0430\u043d\u044f\u043b\u0430 \u0434\u043e\u0441\u0442\u043e\u0439\u043d\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 DSP 2024 \u0433\u043e\u0434\u0430 \u043e\u0442 Digital Marketing Club"},"content":{"rendered":"\n<p><em>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 <a href=\"https:\/\/digitalmarketingclub.ru\/\">Digital Marketing Club Russia<\/a> \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 Programmatic-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0433\u0440\u0443\u043f\u043f \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u0437\u0430 2024 \u0433\u043e\u0434<\/em>.<\/p>\n\n\n\n<p>RTBSape \u0437\u0430\u043d\u044f\u043b\u0430 19 \u0441\u0442\u0440\u043e\u0447\u043a\u0443 \u0438\u0437 60 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 Programmatic-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u0440\u043e\u0441\u0442 \u043f\u043e \u0432\u0441\u0435\u043c \u043f\u0443\u043d\u043a\u0442\u0430\u043c (\u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0437\u0430 2023 \u0433\u043e\u0434).<\/p>\n\n\n\n<p>\u0418\u0437 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0433\u043e:<\/p>\n\n\n\n<ul><li>\u0413\u0440\u0443\u043f\u043f\u0430 \u041c\u0422\u0421 AdTech \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u0433\u043e\u0434\u043e\u043c;<\/li><li>\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b \u0432 \u0433\u0440\u0443\u043f\u043f\u0443 BetweenX \u0438 RTB Sape, \u0442\u0430\u043a \u043a\u0430\u043a \u0434\u043e\u043b\u044f \u043e\u0431\u0449\u0438\u0445 \u0430\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u043e\u0432 \u0432 \u0415\u0413\u0420\u042e\u041b \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0430 51%;<\/li><li>\u0420\u0422\u041a \u0438 T2 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u0432\u044b\u0448\u043b\u0438 \u043d\u0430 5 \u043c\u0435\u0441\u0442\u043e.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u00abRTBSape \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0440\u043e\u0441\u0442, \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0443\u044e \u0431\u0430\u0437\u0443. \u041d\u0430\u0448\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c \u0437\u0430\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432. \u041c\u044b \u0432\u044b\u0441\u043e\u043a\u043e \u0446\u0435\u043d\u0438\u043c \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430, \u0447\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f\u00bb, \u2013 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442 \u0421\u0435\u0440\u0433\u0435\u0439 \u0421\u0430\u043c\u043e\u043d\u0438\u043d, CEO RTBSape.<\/em><\/p><\/blockquote>\n\n\n\n<p>\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0432\u044b\u0448\u0435\u043b \u043f\u0440\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 Hybrid, Mediadesk, AdRiver \u0438 Bidease.<\/p>\n\n\n\n<p><em>\u0411\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430 2024 \u0433\u043e\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1BXQrDED90TnD9COtgSMg8LVxMg3-0o-quFVGbWbpwCM\/edit?gid=1020299019#gid=1020299019\">\u0437\u0434\u0435\u0441\u044c<\/a>, \u0440\u0435\u0439\u0442\u0438\u043d\u0433 2023 \u0433\u043e\u0434\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0437\u0443\u0447\u0438\u0442\u044c <a href=\"https:\/\/drive.google.com\/file\/d\/1ldj3yDEAvjyxoh4Q7cWj1-gVlr4Iwnku\/view\">\u0437\u0434\u0435\u0441\u044c<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 Digital Marketing Club Russia \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 Programmatic-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0433\u0440\u0443\u043f\u043f \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u0437\u0430 2024 \u0433\u043e\u0434. RTBSape \u0437\u0430\u043d\u044f\u043b\u0430 19 \u0441\u0442\u0440\u043e\u0447\u043a\u0443 \u0438\u0437 60 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 Programmatic-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u0440\u043e\u0441\u0442 \u043f\u043e \u0432\u0441\u0435\u043c \u043f\u0443\u043d\u043a\u0442\u0430\u043c (\u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0437\u0430 2023 \u0433\u043e\u0434). \u0418\u0437 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0433\u043e: \u0413\u0440\u0443\u043f\u043f\u0430 \u041c\u0422\u0421 AdTech \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u0433\u043e\u0434\u043e\u043c; \u0420\u0435\u0439\u0442\u0438\u043d\u0433 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RTBSape \u0437\u0430\u043d\u044f\u043b\u0430 \u0434\u043e\u0441\u0442\u043e\u0439\u043d\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 DSP 2024 \u0433\u043e\u0434\u0430 \u043e\u0442 Digital Marketing Club - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtb.sape.ru\/content\/blog\/rtbsape-\u0437\u0430\u043d\u044f\u043b\u0430-\u0434\u043e\u0441\u0442\u043e\u0439\u043d\u043e\u0435-\u043c\u0435\u0441\u0442\u043e-\u0432-\u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435-\u043b\u0443\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RTBSape \u0437\u0430\u043d\u044f\u043b\u0430 \u0434\u043e\u0441\u0442\u043e\u0439\u043d\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 DSP 2024 \u0433\u043e\u0434\u0430 \u043e\u0442 Digital Marketing Club - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\" \/>\n<meta property=\"og:description\" content=\"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 Digital Marketing Club Russia \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 Programmatic-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0433\u0440\u0443\u043f\u043f \u043f\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u0437\u0430 2024 \u0433\u043e\u0434. 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