{"id":1859,"date":"2025-07-14T14:42:02","date_gmt":"2025-07-14T11:42:02","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=1859"},"modified":"2025-07-14T14:42:04","modified_gmt":"2025-07-14T11:42:04","slug":"%d0%ba%d1%80%d1%83%d0%b3%d0%bb%d1%8b%d0%b9-%d1%81%d1%82%d0%be%d0%bb-%d0%b2-%d0%bc%d1%82%d0%bf%d0%bf-rtbsape-%d0%b2%d1%8b%d1%81%d1%82%d1%83%d0%bf%d0%b8%d0%bb%d0%b0-%d0%b2-%d1%87%d0%b8%d1%81%d0%bb","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/blog\/%d0%ba%d1%80%d1%83%d0%b3%d0%bb%d1%8b%d0%b9-%d1%81%d1%82%d0%be%d0%bb-%d0%b2-%d0%bc%d1%82%d0%bf%d0%bf-rtbsape-%d0%b2%d1%8b%d1%81%d1%82%d1%83%d0%bf%d0%b8%d0%bb%d0%b0-%d0%b2-%d1%87%d0%b8%d1%81%d0%bb\/","title":{"rendered":"\u041a\u0440\u0443\u0433\u043b\u044b\u0439 \u0441\u0442\u043e\u043b \u0432 \u041c\u0422\u041f\u041f: RTBSape \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0432 \u0447\u0438\u0441\u043b\u0435 \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0420\u0410\u042d\u041a"},"content":{"rendered":"\n<p><em>8 \u0438\u044e\u043b\u044f 2025 \u0433\u043e\u0434\u0430 \u0432 \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043e-\u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0439 \u043f\u0430\u043b\u0430\u0442\u0435 (\u041c\u0422\u041f\u041f) \u043f\u0440\u043e\u0448\u0435\u043b \u043a\u0440\u0443\u0433\u043b\u044b\u0439 \u0441\u0442\u043e\u043b \u043d\u0430 \u0442\u0435\u043c\u0443: \u00ab\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u043c\u043d\u043e\u0433\u043e\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u043d\u044b\u0445 \u0434\u043e\u043c\u043e\u0432\u00bb.<\/em><\/p>\n\n\n\n<p>\u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0432\u043b\u0430\u0441\u0442\u0438 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0434\u043b\u044f \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432 \u043e\u0441\u043d\u0430\u0449\u0435\u043d\u0438\u0438 \u0436\u0438\u043b\u044b\u0445 \u0434\u043e\u043c\u043e\u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438 \u0437\u0430\u0449\u0438\u0442\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/\u041c\u0422\u041f\u041f-1024x768.jpg\" alt=\"\" class=\"wp-image-1861\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/\u041c\u0422\u041f\u041f-1024x768.jpg 1024w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/\u041c\u0422\u041f\u041f-300x225.jpg 300w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/\u041c\u0422\u041f\u041f-768x576.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/\u041c\u0422\u041f\u041f-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/\u041c\u0422\u041f\u041f.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u041c\u0430\u0440\u0438\u043d\u0430 \u0413\u0438\u0440\u043d\u044b\u043a (RTBSape, \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0420\u0410\u042d\u041a) \u0430\u043a\u0446\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c\u044e \u041c\u041a\u0414.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u00ab\u0426\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044f \u0432 \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0435 \u2014 \u044d\u0442\u043e \u0434\u0432\u043e\u0439\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442: \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0439, \u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u2014 \u0443\u0434\u043e\u0431\u043d\u044b\u043c\u0438. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0443\u043c\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u041c\u041a\u0414 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0440\u0438\u0441\u043a\u0438, \u043d\u043e \u0438 \u0434\u0435\u043b\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0435\u0435 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435\u00bb, \u2013 \u041c\u0430\u0440\u0438\u043d\u0430 \u0413\u0438\u0440\u043d\u044b\u043a, \u0431\u0440\u0435\u043d\u0434-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 RTBSape.<\/em><\/p><\/blockquote>\n\n\n\n<p>\u0422\u0430\u043a\u0436\u0435 \u043d\u0430 \u043a\u0440\u0443\u0433\u043b\u043e\u043c \u0441\u0442\u043e\u043b\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u0420\u0410\u042d\u041a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0441\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u043f\u043e \u0440\u044f\u0434\u0443 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0438 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0441\u0432\u043e\u0438\u043c\u0438 \u0432\u0437\u0433\u043b\u044f\u0434\u0430\u043c\u0438 \u043d\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0432 \u0441\u0444\u0435\u0440\u0443 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u044a\u0435\u043a\u0442\u0430\u0445. \u0423\u0447\u0430\u0441\u0442\u0438\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u0438 \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u043b\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0441\u0435\u043a\u0442\u043e\u0440\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0443\u0440\u043e\u0432\u043d\u044f \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u0432 \u0436\u0438\u043b\u044b\u0445 \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<p>\u0421\u0440\u0435\u0434\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043f\u0438\u043a\u0435\u0440\u043e\u0432 \u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432:<\/p>\n\n\n\n<ul><li>\u0410\u043d\u0434\u0440\u0435\u0439 \u041a\u0430\u043b\u0451\u043d\u043e\u0432 (\u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0441\u0435\u043a\u0446\u0438\u0438 \u0422\u0421\u0411 \u0413\u0438\u043b\u044c\u0434\u0438\u0438 \u041d\u0421\u0411);\u00a0\u00a0<\/li><li>\u0412\u0430\u043b\u0435\u043d\u0442\u0438\u043d\u0430 \u0425\u0440\u043e\u043c\u043e\u0432\u0441\u043a\u0430\u044f (\u0434\u0435\u043f\u0443\u0442\u0430\u0442 \u041b\u0438\u043f\u0435\u0446\u043a\u043e\u0433\u043e \u043e\u0431\u043b\u0441\u043e\u0432\u0435\u0442\u0430, \u043f\u0440\u0435\u0434\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u044c \u043a\u043e\u043c\u0438\u0442\u0435\u0442\u0430 \u043f\u043e \u0416\u041a\u0425);\u00a0\u00a0<\/li><li>\u041c\u0430\u0440\u0438\u043d\u0430 \u0413\u0438\u0440\u043d\u044b\u043a (RTBSape, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044c \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u0420\u0410\u042d\u041a);\u00a0\u00a0<\/li><li>\u0415\u0433\u043e\u0440 \u041a\u0443\u0437\u043d\u0435\u0446\u043e\u0432 (\u041e\u041e\u041e \u00ab\u0411152\u00bb, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044c \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430 Privacy &amp; Legal Innovation, \u0420\u0410\u042d\u041a);\u00a0\u00a0<\/li><li>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0421\u043e\u0431\u043e\u043b\u0435\u0432 (\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0434\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043e\u0440\u0433\u0430\u043d\u0430\u043c\u0438 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0432\u043b\u0430\u0441\u0442\u0438 \u0410\u041e \u00ab\u0426\u0435\u043d\u0442\u0440 \u0431\u0438\u043e\u043c\u0435\u0442\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\u00bb).<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>8 \u0438\u044e\u043b\u044f 2025 \u0433\u043e\u0434\u0430 \u0432 \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043e-\u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0439 \u043f\u0430\u043b\u0430\u0442\u0435 (\u041c\u0422\u041f\u041f) \u043f\u0440\u043e\u0448\u0435\u043b \u043a\u0440\u0443\u0433\u043b\u044b\u0439 \u0441\u0442\u043e\u043b \u043d\u0430 \u0442\u0435\u043c\u0443: \u00ab\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u043c\u043d\u043e\u0433\u043e\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u043d\u044b\u0445 \u0434\u043e\u043c\u043e\u0432\u00bb. \u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0432\u043b\u0430\u0441\u0442\u0438 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0434\u043b\u044f \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432 \u043e\u0441\u043d\u0430\u0449\u0435\u043d\u0438\u0438 \u0436\u0438\u043b\u044b\u0445 \u0434\u043e\u043c\u043e\u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438 \u0437\u0430\u0449\u0438\u0442\u044b. \u041c\u0430\u0440\u0438\u043d\u0430 \u0413\u0438\u0440\u043d\u044b\u043a (RTBSape, \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0420\u0410\u042d\u041a) \u0430\u043a\u0446\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0430 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\u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0420\u0410\u042d\u041a - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtb.sape.ru\/content\/blog\/\u043a\u0440\u0443\u0433\u043b\u044b\u0439-\u0441\u0442\u043e\u043b-\u0432-\u043c\u0442\u043f\u043f-rtbsape-\u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430-\u0432-\u0447\u0438\u0441\u043b\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0440\u0443\u0433\u043b\u044b\u0439 \u0441\u0442\u043e\u043b \u0432 \u041c\u0422\u041f\u041f: RTBSape \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0432 \u0447\u0438\u0441\u043b\u0435 \u0447\u043b\u0435\u043d\u043e\u0432 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