{"id":1863,"date":"2025-07-16T15:17:30","date_gmt":"2025-07-16T12:17:30","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=1863"},"modified":"2025-07-16T15:18:16","modified_gmt":"2025-07-16T12:18:16","slug":"programmatic-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-%d1%81%d0%bf%d0%b5%d1%86%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82-rtbsape-%d0%b8-%d1%82%d0%b5%d0%bb%d0%b5%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d0%b0-%d0%bf","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/blog\/programmatic-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-%d1%81%d0%bf%d0%b5%d1%86%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82-rtbsape-%d0%b8-%d1%82%d0%b5%d0%bb%d0%b5%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d0%b0-%d0%bf\/","title":{"rendered":"Programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430: \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442 RTBSape \u0438 \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0430 \u041f\u0420\u041e \u0411\u0418\u0417\u041d\u0415\u0421"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\"><p><em>\u00ab\u0415\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c programmatic \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0438 \u0443\u043c\u0435\u0441\u0442\u043d\u043e, \u0442\u043e \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0438 \u0437\u0430\u0434\u0430\u0447\u0438\u00bb<\/em><\/p><\/blockquote>\n\n\n\n<p>\u0412 \u0432\u044b\u043f\u0443\u0441\u043a\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438:<\/p>\n\n\n\n<ul><li>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 2025 \u0433\u043e\u0434\u0443?<\/li><li>\u041a\u0442\u043e \u0438 \u0437\u0430\u0447\u0435\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 programmatic? \u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0435\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432?<\/li><li>\u0422\u0435\u043c\u044b \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f, \u0432\u044b\u0431\u043e\u0440 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/li><li>\u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b<\/li><li>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/li><li>\u041f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0440\u044b\u043d\u043a\u0430 \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u0433\u043e\u0434\u044b<\/li><\/ul>\n\n\n\n<p>\u0412\u0435\u0434\u0443\u0449\u0438\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b: \u0421\u0435\u0440\u0433\u0435\u0439 \u0421\u0430\u043c\u043e\u043d\u0438\u043d, CEO RTBSape.<\/p>\n\n\n\n<p>\u0413\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b:<\/p>\n\n\n\n<ul><li>\u0412\u043b\u0430\u0434\u0438\u0441\u043b\u0430\u0432 \u041f\u043e\u043b\u0431\u0435\u043d\u043d\u0438\u043a\u043e\u0432, programmatic lead \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439 \u00ab\u0422\u0443\u0442\u0443\u00bb<\/li><li>\u0418\u0432\u0430\u043d \u0421\u0435\u043b\u044e\u043a\u043e\u0432, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043e\u0442\u0434\u0435\u043b\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u00ab\u0424\u043e\u043a\u0441\u0444\u043e\u0440\u0434\u00bb<\/li><li>\u0412\u044f\u0447\u0435\u0441\u043b\u0430\u0432 \u041a\u043e\u043d\u0430\u0438\u0447\u0435\u0432, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043e\u0442\u0434\u0435\u043b\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a\u0430 \u0420\u0410 \u00ab\u0420\u041e\u0421\u0421\u0422\u00bb<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49-1024x768.jpg\" alt=\"\" class=\"wp-image-1865\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49-1024x768.jpg 1024w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49-300x225.jpg 300w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49-768x576.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0412 \u0432\u044b\u043f\u0443\u0441\u043a\u0435 \u2013  \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435 \u043e\u0442 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u044b!<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442 \u043c\u043e\u0436\u043d\u043e <a href=\"https:\/\/www.probusinesstv.ru\/programs\/111\/36538\/\">\u0437\u0434\u0435\u0441\u044c<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u0415\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c programmatic \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0438 \u0443\u043c\u0435\u0441\u0442\u043d\u043e, \u0442\u043e \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0438 \u0437\u0430\u0434\u0430\u0447\u0438\u00bb \u0412 \u0432\u044b\u043f\u0443\u0441\u043a\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 2025 \u0433\u043e\u0434\u0443? \u041a\u0442\u043e \u0438 \u0437\u0430\u0447\u0435\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 programmatic? \u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0435\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432? \u0422\u0435\u043c\u044b \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f, \u0432\u044b\u0431\u043e\u0440 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0435 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430: \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442 RTBSape \u0438 \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0430 \u041f\u0420\u041e \u0411\u0418\u0417\u041d\u0415\u0421 - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtb.sape.ru\/content\/blog\/programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430-\u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442-rtbsape-\u0438-\u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0430-\u043f\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430: \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442 RTBSape \u0438 \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0430 \u041f\u0420\u041e \u0411\u0418\u0417\u041d\u0415\u0421 - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u0415\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c programmatic \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0438 \u0443\u043c\u0435\u0441\u0442\u043d\u043e, \u0442\u043e \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0438 \u0437\u0430\u0434\u0430\u0447\u0438\u00bb \u0412 \u0432\u044b\u043f\u0443\u0441\u043a\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 2025 \u0433\u043e\u0434\u0443? \u041a\u0442\u043e \u0438 \u0437\u0430\u0447\u0435\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 programmatic? \u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0435\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432? \u0422\u0435\u043c\u044b \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f, \u0432\u044b\u0431\u043e\u0440 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0435 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtb.sape.ru\/content\/blog\/programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0430-\u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442-rtbsape-\u0438-\u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0430-\u043f\/\" \/>\n<meta property=\"og:site_name\" content=\"RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T12:17:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T12:18:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/07\/photo_2025-07-16_12-30-49.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n<meta name=\"twitter:card\" 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