{"id":2006,"date":"2025-10-31T14:47:32","date_gmt":"2025-10-31T11:47:32","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=2006"},"modified":"2025-10-31T14:47:33","modified_gmt":"2025-10-31T11:47:33","slug":"%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-rtbsape-%d0%bd%d0%b0-digital-bridge-2025","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/blog\/%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-rtbsape-%d0%bd%d0%b0-digital-bridge-2025\/","title":{"rendered":"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043d\u0430 Digital Bridge 2025"},"content":{"rendered":"\n<p><em>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0430 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u043e\u0440\u0443\u043c Digital Bridge, \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0432\u0448\u0438\u0439 \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 2025 \u0433\u043e\u0434\u0430 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435. \u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u043e\u0431\u0440\u0430\u043b\u043e \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"834\" height=\"1024\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/10\/IMG_0255-2-834x1024.jpg\" alt=\"\" class=\"wp-image-2008\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/10\/IMG_0255-2-834x1024.jpg 834w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/10\/IMG_0255-2-244x300.jpg 244w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/10\/IMG_0255-2-768x943.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/10\/IMG_0255-2-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/10\/IMG_0255-2.jpg 924w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<p>\u0424\u043e\u0440\u0443\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u0430 \u0441 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043c\u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0418, \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, big data \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u0423\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0441\u043c\u043e\u0433\u043b\u0438 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u043c\u0438 \u0446\u0435\u043d\u0442\u0440\u0430\u043c\u0438. \u041e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u043b\u0438 \u0441\u0435\u0441\u0441\u0438\u0438 \u0438 \u043c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441\u044b, \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044e \u043d\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b RTBSape \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0444\u043e\u0440\u0443\u043c\u0430 \u0434\u043b\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u0438 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a, \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043c\u044b\u0445 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439.&nbsp;<\/p>\n\n\n\n<p>\u0423\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u043b\u043e \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u00ab\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0440\u0443\u043a\u0443 \u043d\u0430 \u043f\u0443\u043b\u044c\u0441\u0435\u00bb \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u044b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0430 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u043e\u0440\u0443\u043c Digital Bridge, \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0432\u0448\u0438\u0439 \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 2025 \u0433\u043e\u0434\u0430 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435. \u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u043e\u0431\u0440\u0430\u043b\u043e \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439. \u0424\u043e\u0440\u0443\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u0430 \u0441 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043c\u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0418, \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, big data \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u0423\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0441\u043c\u043e\u0433\u043b\u0438 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043d\u0430 Digital Bridge 2025 - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtb.sape.ru\/content\/blog\/\u043a\u043e\u043c\u0430\u043d\u0434\u0430-rtbsape-\u043d\u0430-digital-bridge-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043d\u0430 Digital Bridge 2025 - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\" \/>\n<meta property=\"og:description\" content=\"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0430 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u043e\u0440\u0443\u043c Digital Bridge, \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0432\u0448\u0438\u0439 \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 2025 \u0433\u043e\u0434\u0430 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435. \u041c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u043e\u0431\u0440\u0430\u043b\u043e \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439. \u0424\u043e\u0440\u0443\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 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