{"id":2044,"date":"2025-11-27T16:13:27","date_gmt":"2025-11-27T13:13:27","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=2044"},"modified":"2025-11-27T16:13:28","modified_gmt":"2025-11-27T13:13:28","slug":"%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-rtbsape-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d1%84%d0%b5%d1%80%d0%b5%d0%bd%d1%86%d0%b8%d0%b8-%d0%b8%d1%81%d0%ba%d1%83%d1%81%d1%81%d1%82%d0%b2%d0%be-%d1%8d","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/blog\/%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-rtbsape-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d1%84%d0%b5%d1%80%d0%b5%d0%bd%d1%86%d0%b8%d0%b8-%d0%b8%d1%81%d0%ba%d1%83%d1%81%d1%81%d1%82%d0%b2%d0%be-%d1%8d\/","title":{"rendered":"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb"},"content":{"rendered":"\n<p><em>25 \u043d\u043e\u044f\u0431\u0440\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0430\u0441\u044c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f \u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0445: \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0435\u043d\u0434\u044b, \u043d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. RTBSape \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"731\" height=\"1024\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/11\/photo_2025-11-26_14-24-40-731x1024.jpg\" alt=\"\" class=\"wp-image-2046\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/11\/photo_2025-11-26_14-24-40-731x1024.jpg 731w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/11\/photo_2025-11-26_14-24-40-214x300.jpg 214w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/11\/photo_2025-11-26_14-24-40-768x1076.jpg 768w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/11\/photo_2025-11-26_14-24-40-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2025\/11\/photo_2025-11-26_14-24-40.jpg 914w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure>\n\n\n\n<p><strong>\u0412 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f:&nbsp;<\/strong><\/p>\n\n\n\n<ul><li>\u043a\u0430\u043a \u0434\u0435\u043b\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0441 \u043c\u0435\u043d\u044c\u0448\u0438\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438;<\/li><li>\u043a\u0430\u043a \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u043a \u0440\u043e\u0441\u0442\u0443;<\/li><li>\u043a\u0430\u043a \u0438\u0441\u043a\u0430\u0442\u044c \u0440\u0430\u0432\u043d\u043e\u0432\u0435\u0441\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c\u0438 \u0438 \u043f\u0440\u0430\u0433\u043c\u0430\u0442\u0438\u0437\u043c\u043e\u043c.<\/li><\/ul>\n\n\n\n<p><strong>\u042d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438 \u0442\u0440\u0435\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u0432 2025 \u0433\u043e\u0434\u0443:<\/strong><\/p>\n\n\n\n<ul><li>\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u0437\u0430\u0449\u0438\u0449\u0451\u043d\u043d\u043e\u0441\u0442\u044c;<\/li><li>\u0443\u0441\u0442\u0430\u043b\u043e\u0441\u0442\u044c \u043e\u0442 \u0441\u043e\u0431\u044b\u0442\u0438\u0439;<\/li><li>\u0443\u0441\u043b\u043e\u0436\u043d\u0435\u043d\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u0430.<\/li><\/ul>\n\n\n\n<p><strong>\u0411\u044b\u043b\u043e \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u043e, \u0447\u0442\u043e \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b (2021 \u2013 2025) \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u043c\u0435\u0434\u0438\u0430\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0435:<\/strong><\/p>\n\n\n\n<ul><li>\u0441\u0443\u0442\u043e\u0447\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442 \u0422\u0412: 68% (2021) \u27a1\ufe0f 63% 2025);<\/li><li>\u0441\u043c\u0430\u0440\u0442 \u0422\u0412: 7% (2021) \u27a1\ufe0f 29% (2025);<\/li><li>E-com: 40% (2021) \u27a1\ufe0f 79% (2025);<\/li><li>\u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043a\u0438\u043d\u043e\u0442\u0435\u0430\u0442\u0440\u044b: 26% (2021) \u27a1\ufe0f 51% (2025).<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>25 \u043d\u043e\u044f\u0431\u0440\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0430\u0441\u044c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f \u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0445: \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0435\u043d\u0434\u044b, \u043d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. RTBSape \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043e\u043c \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u0412 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f:&nbsp; \u043a\u0430\u043a \u0434\u0435\u043b\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0441 \u043c\u0435\u043d\u044c\u0448\u0438\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438; \u043a\u0430\u043a \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u043a \u0440\u043e\u0441\u0442\u0443; \u043a\u0430\u043a \u0438\u0441\u043a\u0430\u0442\u044c \u0440\u0430\u0432\u043d\u043e\u0432\u0435\u0441\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c\u0438 \u0438 \u043f\u0440\u0430\u0433\u043c\u0430\u0442\u0438\u0437\u043c\u043e\u043c. \u042d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438 \u0442\u0440\u0435\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u0432 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtb.sape.ru\/content\/blog\/\u043a\u043e\u043c\u0430\u043d\u0434\u0430-rtbsape-\u043d\u0430-\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438-\u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e-\u044d\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 RTBSape \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb - RtbSape programmatic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\" \/>\n<meta property=\"og:description\" content=\"25 \u043d\u043e\u044f\u0431\u0440\u044f \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0430\u0441\u044c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f \u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043e\u0431\u0441\u0443\u0434\u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0445: \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0440\u0435\u043d\u0434\u044b, \u043d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. 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