{"id":2066,"date":"2026-01-14T13:56:08","date_gmt":"2026-01-14T10:56:08","guid":{"rendered":"https:\/\/rtb.sape.ru\/content\/?p=2066"},"modified":"2026-01-14T15:59:59","modified_gmt":"2026-01-14T12:59:59","slug":"%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d0%b1%d1%8b%d0%bb%d0%be-%d0%be%d1%82%d0%bc%d0%b5%d0%bd%d0%b0-%d0%b2%d0%b5%d1%87%d0%bd%d0%be%d0%b9-%d0%be%d1%82%d1%87%d0%b5%d1%82%d0%bd%d0%be%d1%81","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/about-us\/%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d0%b1%d1%8b%d0%bb%d0%be-%d0%be%d1%82%d0%bc%d0%b5%d0%bd%d0%b0-%d0%b2%d0%b5%d1%87%d0%bd%d0%be%d0%b9-%d0%be%d1%82%d1%87%d0%b5%d1%82%d0%bd%d0%be%d1%81\/","title":{"rendered":"\u0427\u0442\u043e \u044d\u0442\u043e \u0431\u044b\u043b\u043e: \u043e\u0442\u043c\u0435\u043d\u0430 \u00ab\u0432\u0435\u0447\u043d\u043e\u0439\u00bb \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438\u0437-\u0437\u0430 \u043d\u0435\u0439\u0440\u043e\u043e\u0442\u0432\u0435\u0442\u043e\u0432"},"content":{"rendered":"\n<p><a href=\"https:\/\/adindex.ru\/publication\/opinion\/marketing\/2025\/10\/3\/337637.phtml\"><em>\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u043d\u0430 AdIndex<\/em><\/a><\/p>\n\n\n\n<p>\u00ab\u0427\u0442\u043e \u044d\u0442\u043e \u0431\u044b\u043b\u043e\u00bb \u2013 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u0430\u044f \u0440\u0443\u0431\u0440\u0438\u043a\u0430 \u043d\u0430 AdIndex, \u0433\u0434\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441\u0430\u043c\u044b\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430, \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u044e\u0442\u0441\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0438 \u043e\u0446\u0435\u043d\u043a\u0430\u043c\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/p>\n\n\n\n<p>\u0421\u0435\u0440\u0433\u0435\u0439 \u0421\u0430\u043c\u043e\u043d\u0438\u043d, CEO RTBSape, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b \u043e \u043d\u0435\u0439\u0440\u043e\u0432\u044b\u0434\u0430\u0447\u0435 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u0438 \u0435\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a.&nbsp;<\/p>\n\n\n\n<p><br><em>\u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u044e \u043c\u043e\u0436\u043d\u043e <\/em><a 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