{"id":302,"date":"2019-06-01T00:35:11","date_gmt":"2019-05-31T21:35:11","guid":{"rendered":"http:\/\/blog.rtbsape.com\/?p=302"},"modified":"2022-09-22T18:28:16","modified_gmt":"2022-09-22T15:28:16","slug":"programmatic-platforma-rtbsape-sredi-osnovnyh-igrokov","status":"publish","type":"post","link":"https:\/\/rtb.sape.ru\/content\/news\/programmatic-platforma-rtbsape-sredi-osnovnyh-igrokov\/","title":{"rendered":"RTB.Sape \u0441\u0440\u0435\u0434\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"},"content":{"rendered":"\n<p>\u041a\u043e\u043c\u0438\u0442\u0435\u0442 Interactive Advertising Bureau (IAB) \u043f\u043e Mobile Ad \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.&nbsp;Programamtic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Rtb.Sape \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 <a href=\"https:\/\/rtb.sape.ru\/content\/glossary\/s\/ssp\/\">SSP<\/a> \u0438 Auction.<\/p>\n\n\n\n<p><br>\u041a\u0430\u0440\u0442\u0430 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0438 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0434\u043e\u043b\u0435\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041e\u043d\u0430 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0432\u044b\u0431\u043e\u0440 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/SSP-1024x190.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/Auction-1024x244.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u043f\u043e \u043e\u0431\u044a\u0435\u043c\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439 \u0432 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430. \u0417\u0430 \u0433\u043e\u0434 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 75%. \u041a\u0440\u0443\u043f\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u044b \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043d\u0438\u0448\u0435 \u0441 \u0448\u0438\u0440\u043e\u043a\u0438\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 <a href=\"https:\/\/rtb.sape.ru\/content\/glossary\/\u0442-rus\/targeting\/\">\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/andrey-seryiy-768x942-e1616407862457.jpg\" alt=\"\" class=\"wp-image-305\" width=\"150\" height=\"150\" srcset=\"https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/andrey-seryiy-768x942-e1616407862457.jpg 499w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/andrey-seryiy-768x942-e1616407862457-150x150.jpg 150w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/andrey-seryiy-768x942-e1616407862457-300x300.jpg 300w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/andrey-seryiy-768x942-e1616407862457-1x1.jpg 1w, https:\/\/rtb.sape.ru\/content\/wp-content\/uploads\/2019\/06\/andrey-seryiy-768x942-e1616407862457-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p> \u0410\u043d\u0434\u0440\u0435\u0439 \u0421\u0435\u0440\u044b\u0439, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c <a href=\"\/content\/glossary\/\u043c\/marketing\/\">\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 <\/a>Rtb.Sape:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><br> \u201c\u041c\u044b \u043f\u0440\u0438\u0441\u0442\u0430\u043b\u044c\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u043c \u0437\u0430 \u0442\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043d\u0430\u0448\u0438\u043c <a href=\"https:\/\/rtb.sape.ru\/content\/glossary\/\u0432\/webmaster\/\">\u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u043c<\/a> \u043b\u0443\u0447\u0448\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u0421\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u043c \u0432\u0440\u0435\u043c\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432. RtbSape \u0435\u0449\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434 \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0434\u043b\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432. \u0417\u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0438 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u043c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 \u0434\u043e\u043b\u044e \u0432\u044b\u043a\u0443\u043f\u0430 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u0438 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041d\u0430\u0439\u0442\u0438 \u0438 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u043c\u043e\u0436\u043d\u043e \u0432\u00a0<a href=\"https:\/\/rtb.sape.ru\/wm?utm_source=blogrtbsape&amp;utm_medium=blogpost&amp;utm_campaign=mobile_champions\">\u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u043d\u0430\u0448\u0435\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b<\/a>.\u201d  <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u0438\u0442\u0435\u0442 Interactive Advertising Bureau (IAB) \u043f\u043e Mobile Ad \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.&nbsp;Programamtic-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Rtb.Sape \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 SSP \u0438 Auction. \u041a\u0430\u0440\u0442\u0430 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0438 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0434\u043e\u043b\u0435\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041e\u043d\u0430 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0432\u044b\u0431\u043e\u0440 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0421\u0435\u0440\u0432\u0438\u0441 RtbSape \u0441\u0440\u0435\u0434\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/title>\n<meta name=\"description\" content=\"\u0421\u0435\u0440\u0432\u0438\u0441 RTB.Sape \u0441\u0440\u0435\u0434\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b 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